Free tool

Entity Checker

This free entity checker tests whether AI can recognize your brand as an entity. When the web agrees on your identity, AI repeats it with confidence. When it does not, AI hedges or confuses you with someone else. Paste your URL to run the six checks. No account needed.

Paste your homepage URL

Running this check for a client?

A check shows a gap. Closing it is the off-page work we do for SEO agencies, under the agency's name. Send us one client domain: we run the citation test and email you what came back. No charge, and your client is never contacted.

Send us one client domain →

What is an entity, and why does AI care?

An entity is a clearly defined thing, your brand, with a consistent name, description and set of official profiles. AI answer engines build their understanding from many sources. When your name, description and links agree across your site and the web, AI treats you as a known entity and describes you accurately. When they conflict or are missing, AI gets unsure and may pick a better-defined competitor instead.

How to strengthen your entity

Add complete Organization schema (name, url, logo, description, and sameAs links to your official profiles), keep your brand name identical across your title, Open Graph and schema, and link your real social and directory profiles. You can generate Organization schema with our free Schema Markup Generator.

Frequently asked questions

What does the entity checker test?

Six signals on your homepage: Organization schema, a clear brand name, the same name everywhere it appears, a one-line description, a declared logo, and at least two linked official profiles (sameAs).

How is this different from other entity checkers?

Most entity checkers extract the named entities inside a text: the people, places and concepts a page mentions. This one checks something else: whether your homepage defines your brand clearly enough for an AI answer engine to recognize it. To analyze the entities in an article, use a named-entity extractor. To check how your brand identifies itself, use this tool.

Is the entity checker free?

Yes. It runs without an account.

Does a perfect score mean AI will cite my brand?

No. The check reads your own site. Whether an AI engine names you also depends on what other sites say about you, which this tool doesn't measure. For agencies, that off-site work is what the white-label Citation Sprint covers.