Free tool

Schema Markup Generator

Generate valid, copy-paste JSON-LD in one click. Schema is the single biggest lever to help ChatGPT, Perplexity and Google AI Overviews understand and cite your pages.

1 · Choose a schema type

2 · Paste a page URL to auto-fill (optional)

Your JSON-LD

How to use it: paste this into the <head> of your page (or add it through your CMS or Tag Manager), then validate with Google's Rich Results Test.

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What is schema markup?

Schema markup (JSON-LD) is structured data you add to a page so machines understand it. It tells search engines and AI answer engines what your content means, not just what it says.

Why it matters for AI visibility

Answer engines like ChatGPT, Perplexity and Google AI Overviews prefer sources they can parse with confidence. Clear FAQ, Organization and Product schema makes your pages easier to quote, which means more citations and more visibility.

Which schema should you add first?

Start with FAQPage (the biggest lever for AI citations) and Organization (brand identity and trust). Then add Product or Article depending on the page.