Free tool

Entity Checker

This free entity checker tests whether AI can recognize your brand as an entity. When the web agrees on your identity, AI repeats it with confidence. When it does not, AI hedges or confuses you with someone else. Paste your URL to run the six checks. No account needed.

Paste your homepage URL

Become the brand AI is sure about.

CrawlBit generates your Organization schema, fixes inconsistencies, and shows what AI gets wrong about you. Free to start.

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What is an entity, and why does AI care?

An entity is a clearly defined thing, your brand, with a consistent name, description and set of official profiles. AI answer engines build their understanding from many sources. When your name, description and links agree across your site and the web, AI treats you as a known entity and describes you accurately. When they conflict or are missing, AI gets unsure and may pick a better-defined competitor instead.

How to strengthen your entity

Add complete Organization schema (name, url, logo, description, and sameAs links to your official profiles), keep your brand name identical across your title, Open Graph and schema, and link your real social and directory profiles. You can generate Organization schema with our free Schema Markup Generator.

Frequently asked questions

What does the entity checker test?

Six signals on your homepage: Organization schema, a clear brand name, the same name everywhere it appears, a one-line description, a declared logo, and at least two linked official profiles (sameAs).

Is the entity checker free?

Yes. It runs without an account.

Does a perfect score mean AI will cite my brand?

No. The check reads your own site. Whether an AI engine names you also depends on what other sites say about you, which this tool doesn't measure.